• Echinacea purpurea &
  • White coneflowers with golden centers in a garden setting (Echinacea purpurea &
  • Echinacea purpurea &
  • White coneflowers with golden centers in a field (Echinacea purpurea &
  • Echinacea purpurea &
  • Echinacea purpurea seed heads in the March garden at The Old Dairy
1 6
Echinacea purpurea &
White coneflowers with golden centers in a garden setting (Echinacea purpurea &
Echinacea purpurea &
White coneflowers with golden centers in a field (Echinacea purpurea &
Echinacea purpurea &
Echinacea purpurea seed heads in the March garden at The Old Dairy

Echinacea purpurea 'White Swan' | coneflower

This plant will not be available in 2026, however, propagation is planned/underway. Please sign up for the waitlist below to receive updates on availability in future years.

syn. Rudbeckia purpurea

E. purpurea is native to the southern and midwestern portions of the US where it can be found growing in open woodlands and prairies. It has stout stems and dark green leaves that very closely resemble those of Rudbeckia (black-eyed susans).

'White Swan' has white petals and golden centers.

Easy to grow in rich, moist, well-drained soil in full sun.

Zones: 3 to 8
Family: Asteraceae
Type: Perennial
Height: 24 to 36 in.
Spread: 12 to 24 in.
Exposure: full sun
Soil Conditions: well-drained, average
Bloom Time: June to August
Bloom Color: white
Native Range: cultivar. Species is native to southeastern and midwestern Ohio and Michigan south to Georgia, west to Oklahoma and northeast Texas

Special Characteristics
  • Clay tolerant
  • Juglone tolerant
  • Salt tolerant
  • Pollinator favorite
  • Short-lived
  • Winter interest
image credits

@ The Old Dairy Nursery

Echinacea purpurea &
White coneflowers with golden centers in a garden setting (Echinacea purpurea &
Echinacea purpurea &
White coneflowers with golden centers in a field (Echinacea purpurea &
Echinacea purpurea &
Echinacea purpurea seed heads in the March garden at The Old Dairy

See all in this genus

garden location coming soongarden location coming soon
Echinacea purpurea 'White Swan' (coneflower) in garden at The Old Dairy NurseryEchinacea purpurea 'White Swan' (coneflower) in garden at The Old Dairy Nursery
 

view this plant in our gardens:

The Loop | 2024

seedling image

Echinacea purpurea 'White Swan' | coneflower

We are slowly creating a seedling image library to help make weeding easier.
Echinacea purpurea 'White Swan' (coneflower) in garden at The Old Dairy NurseryEchinacea purpurea 'White Swan' (coneflower) in garden at The Old Dairy Nursery
 
garden location coming soongarden location coming soon