Echinacea purpurea 'Alba'

syn. Rudbeckia purpurea

E. purpurea is native to the southern and midwestern portions of the US where it can be found growing in open woodlands and prairies. It has stout stems and dark green leaves that very closely resemble those of Rudbeckia (black-eyed susans).

'Alba' has white petals, which contrast beautiful against the orange-brown cones.

Easy to grow in rich, moist, well-drained soil in full sun.

Zones: 3 to 8
Family: Asteraceae
Type: Perennial
Height: 24 to 60 in.
Spread: 18 to 24 in.
Exposure: Full sun
Soil Conditions: well-drained, average
Bloom Time: July to September
Bloom Color: White
Native Range: Southeastern and Midwestern distribution from Ohio und Michigan south to Georgia, west to Oklahoma and northeast Texas